Digital Signage Viewpoint: Is the Sunlight Rising or Setting on Lcd Exhibit Sales?

Worldwide shipments of flat panel Lcd shows used for electronic signage and other public show programs declined in the fourth quarter of 2011, marking the first sequential quarterly drop in 3 many years, in accordance to not too long ago launched info from NPD DisplaySearch, a global investigation and consulting firm specializing in the show offer chain.

The drop comes after a two-calendar year period of remarkable progress for the general public exhibit (also called the “big flat panel exhibit”) class. Between 2009 and 2011, this industry segment witnessed sixty five p.c growth in unit quantity production, the screen industry study and investigation firm said.

The info, component of the “NPD DisplaySearch Quarterly FPD Community Show Shipment and Forecast Report,” display Lcd exhibit shipments were pulled down by a dropped in the 26-inch to 37-inch classification.

The drop raises an obvious issue: “Is the public display market place in common, and electronic signage market in distinct, sliding back into recession?” The solution, however, is far considerably less very clear.

As NPD DisplaySearch acknowledges, the sequential drop came in what it describes as “the minimum effectively-defined” slice of the market place, namely the 26-inch to 37-inch space. Why is this the the very least well defined classification? Basically stated, this phase is well-known with the flat-screen Tv acquiring community as nicely as with integrators who often set up consumer TVs for electronic sign purposes. Many panels utilized for general public display drop in the 32-inch class. Hence, without having a clear delineation in between the 32-inch shows utilized for dynamic signage and those used to watch television in the residence, it is not achievable to unequivocally attribute the sequential quarterly decrease to digital signs and general public exhibit.

As Chris Connery, DisplaySearch VP of Laptop and Massive Format Professional Shows set it in a push launch saying the report, “The challenge will come when trying to completely quantify these marketplaces since many times professional installers use consumer-quality TVs for rapid hold-and-bang solutions.”

So, if it is not achievable to explain to from the information regardless of whether the sequential decrease signifies a rocky highway in advance for general public display and dynamic signage, what data of benefit can be taken away from the most current NPD DisplaySearch conclusions for people with an desire in the digital indication industry?

I would advise the results attract interest to the relevance of inexpensive, flat-panel Lcd TVs to the progress electronic signage. To be confident, specific electronic signage apps require larger-finish, skilled functions, this kind of as large brightness backlights, more compact bezels, and even contact-monitor capability for hybrid, interactive digital signage. But Monitor für Messestand of purposes never.

Reasonably economical client flat-panel HDTV sets making use of Lcd screens are more than sufficient for many uses -notably when in comparison to the large, boxy, low-resolution CRT-based mostly displays they are replacing.

Instead than look at the sequential quarterly decline with dread about the street in advance, it might be much more prudent to look at it with a bit of warning and also a recognition that the decline could be much more attributable to a falloff on the consumer facet of the equation.

It may also make feeling to recognize that there may possibly be a silver lining for the digital signal marketplace. Following all, if the decline is happening due to the fact shoppers are getting less units, vendors will have an incentive to reduce show rates, which will make it a lot more cost-effective for businesses, retailers, businesses and other entities to consider including electronic signage to their communications methods.


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